Here at Capital, we are committed to creating premium clothing that moves with you through all of life’s moments, both large and small. We want our pieces to be adored, inspire movement and stand the test of time. For we believe love, purpose and longevity support our mission to create sustainable luxury activewear.
We approach each of our business decisions with time and care, understanding the choices we make now, will impact future generations socially, economically and environmentally. For us, sustainability isn’t a single destination but rather a journey filled with many learnings, unexpected turns and triumphs to be earned. We’ll be honest, at times it can be an uphill battle. We challenge traditional industry practices that we believe are outdated and created for a time passed rather than our own and the one to come. We are here to make a difference but are aware that we can’t do this on our own. We need help from our supply chain to logistic partners and to you, our customers who encourage us each step of the way.
We want to bring our community on our journey towards progress over perfection. We are the first to admit, we don’t always get it right but we are committed to transforming how fashion is created, consumed and valued. With so many brands and industries adopting more sustainable measures, it can at times feel overwhelming, repetitive and downright confusing. Capital was founded through a need for activewear that is sustainable and luxury, not either or. It is a part of our brand DNA and we vow to be accessible and approachable along the way. We design with you and our planet at our core and as we grow, we promise to stay true to you and our purpose.
We hope every time you wear Capital you feel empowered, optimistic and proud. Your choice to support a small business that creates and designs sustainably and transparently is part of a collective effort for the future of our planet and for that, we are sincerely grateful. Please be patient with us as we invite you to be open as we are, honest as we are and learn as we learn.
